Madrid, April 23, 2026. GLS Spain, a leading provider of national and international parcel delivery services, announces the renewal of its collaboration with Mad Cool Festival for the next two years, strengthening its role as the event’s logistics partner. The festival will take place from July 8 to 11 at the Iberdrola Music venue, located in the Villaverde district (Madrid).
The brand’s objective is to continue enhancing the attendee experience from the very first interaction with the festival, facilitating the delivery and collection of access wristbands through flexible solutions tailored to each individual.
This collaboration once again positions logistics as an essential part of the “fan journey,” connecting the excitement of the festival with a more efficient, accessible delivery experience aligned with the image of one of the year’s most iconic events. In this edition, GLS will once again manage the shipment of wristbands both nationally and internationally, combining home delivery with Out Of Home options through its network of convenience points.
Ramón Pérez, Senior Manager National Sales, Marketing & Communication at GLS Spain, states: “Mad Cool is a cultural and brand benchmark, and for GLS it is an opportunity to demonstrate how logistics can bring real value to the experience. Renewing this partnership for two years allows us to go one step further in visibility, personalization, and proximity, integrating ourselves into the key moments experienced by thousands of attendees before and during the festival.”
The renewal includes a rollout of activations designed to enhance the audience experience. In the weeks leading up to the festival, GLS will handle the distribution of wristbands both in Spain and internationally, carefully managing every touchpoint with personalized boxes and envelopes that convey the Mad Cool visual identity from the very beginning, along with a branded van that will bring the campaign to the streets of Madrid.
As a key new feature, GLS will also set up a wristband collection point at one of its Parcel Shops in the city during the weeks prior to the event, for those who prefer to integrate the pick-up into their daily routine. During the festival itself, the brand will gain visibility through logo placement across event assets and with a dedicated activation space within the venue.
With this collaboration, GLS Spain continues to drive solutions that provide flexibility for festival attendees and enhance their experience both before and during the event.
About GLS Spain
GLS Spain is a subsidiary of the GLS Group, a leading provider of national and international parcel delivery, freight transport, and express shipping services, with a presence in more than 50 countries. Thanks to its extensive network of logistics centers and strong local market expertise, GLS connects its customers with millions of shipments every day through a high-quality, flexible, and personalized service across Europe, Asia, and the Americas.
As a group, GLS delivered 926 million parcels in the 2024–2025 financial year, supported by a network of more than 1,700 facilities, a fleet of over 42,000 trucks and delivery vehicles, and an Out-of-Home network exceeding 117,000 parcel drop-off and collection points.
In Spain, GLS operates more than 600 own facilities and agencies, complemented by over 10,000 GLS Points (convenience points and smart lockers), as well as more than 4,900 delivery vehicles and couriers.
The KM0 Hub in Madrid, with a surface area of more than 33,000 m², is the main logistics center and headquarters of GLS Spain. It features advanced logistics technology, including automated sorting systems capable of handling up to 50,000 parcels per hour, enabling an operational flow of more than one million shipments per day during peak periods.
GLS also operates three Artificial Intelligence Hubs in Europe, each specialized in a key business area. Spain’s CX & Sales AI Hub serves as the driving force behind the Group’s digital transformation in customer experience, marketing, and sales.
For more information, visit the website www.gls-group.com/ES/